Break Through Your Employment Advertising and Marketing Limitations
2008-11-26T03:30:00Z

There are so many self-imposed limitations that I see companies place on themselves. This almost always comes from a fear of trying something they aren’t as well versed in, or clinging to existing styles of employment advertising that they already know and have been using for a long time.

The best marketing shouldn’t have any kind of limitations. Given the wide selection of marketing material and the possibilities out there I don’t understand why anyone would willingly choose not to take advantage of them.

The main reason why I say this is because each situation is going to require a different type of marketing to work effectively.

Take the idea of a company trying to find the right candidate for a job opening. What they’ll need is a marketing push that works well and drives traffic to their career page. For something like this you’ll want to take a look at optimizing your career page for Google search at JobClub.com.

Since so few companies understand SEO in relation to their career page, they don't take advantage of the most effective and cost friendly aspects of appearing in Google results. Optimizing your career page will certainly increase traffic and in return get candidates applying for your job.

Now, why is it that many companies don’t bother with optimizing their career page? They may have a process in place where they use traditional job boards and hope to get enough qualified applications. They don't take advantage of new advertising options like optimizing because they're uncomfortable with something “new”.

The first time you try anything in life you aren’t going to know as much about it and so you aren’t going to be as effective at using it. But if you keep practicing and refining your knowledge than you’ll reach a point when you know exactly what you’re doing and can make the most of whatever type of marketing you want to do.

This is the point that every company needs to reach. Don’t just stick with traditional employment advertising because you're comfortable. Go “Beyond the Job Board” and try to find the best way to advertise your job opening efficiently and effectively.

There is a new and fresh approach offered by JobClub.com. This site goes beyond the traditional employment advertising and offers the latest technologies to give you options that will be best for any different situation. JobClub offers Employment Video Advertising where you can create live online or, choose a speaking character that talks about your company culture and benefits. You have the choice to advertise on major job boards or Niche sites that are directly related to a specific field. You may choose a Google AdWords campaign or optimize your career page to show up in the natural search engine results. Oh, don't forget about advertising on JobClub with banners or video, you will certainly get attention and traffic with this option.

Change the way you advertise job openings, have candidates apply on your career page first. This may be the best approach, after all getting candidates to apply and find out more about your company is the ultimate goal. Not only does this drive traffic to your site for branding but allows you to partner with your marketing department and share the budget, you both benefit. If you give marketing enough time and are open to new strategies you’ll reach the point of no limitations. Harness the Internet's new and innovative technologies, your budget and hiring results will greatly benefit.

Staff Writer
JobClub.com
Chris King